Simply . . . Like Jobs. Steve Jobs . . . and Redesigning Apple

Apple logo: Wikipedia

Simplification . . . Yes, KISS** is still good advice!

In his book, Boundaries for Leaders, Dr. Henry Cloud tells the story of Steve Jobs, who—having returned to Apple as CEO, brought clarity to the struggling organization—eventually driving success by eliminating 70% of their models and products. How did he do this? By having a clear vision of what Apple was and was not. Jobs, while sitting in a product strategy session, shouted, “Stop! This is Crazy!” and going to the whiteboard, drew a four-cell chart. “Here’s what we need,” he said—then he wrote “Consumer” and “Pro” across the top of the two columns and followed this by labeling the rows “Desktop” and “Portable.” “Their job,” he said, “was to make four great products, one for each quadrant.

Simple. Elegant. Apple. Great at what it does. Different.

Often times in business we over-think ourselves. We move, naturally, toward more complexity—believing that “more is better,” that complexity or more choices creates more value, right? But experts remind us that focus, clarity, and quality are often driven by parsimony . . . simplicity if you will . . . and may be more important than complexity. (Think of your T.V. remote. Do you really want more options?)

How about your business? Have you driven your strategic planning to parsimony? Have you achieved Job’s level of clarity? If you quizzed your board, employees, vendors, customers, would they all describe what you do in the same terms? Are you clear what and whom you are and what you are not?

One Example

At HSC, we have focused on developing this clarity and created four core products—one for each market segment and product level. This clarification of our vision has driven us to focus on continual development of these products and prevented being “distracted” by pouring energy into new ancillary products that take the focus off what we do best.

For example, a recent conversation with a business owner lead to the discussion of an “opportunity” to develop a product to help private pilots deal with the anxiety of flying—particularly the additive stresses of landing. An interesting, and tempting, thought given our background in mental health, mindfulness, and training. Should we do it? Should we invest energy in developing expertise in this “problem” and create a training to meet this need? Well, focusing on our core model helps get to an answer . . . does it focus on our customers? Not clearly. Is it a service we offer? No. So, unless we change our strategic plan, this is not an opportunity that we would pursue.

Maybe it will help you to do the same.

Like Steve Job’s example, we divided our table into two segments: our market segments and our product lines. Here’s a representation of our model for comparison:

Keynote slide on our four core products.

Notice that we have two primary markets: Organizations (including family business) and Professionals. We also have two distinct product lines: Services and Training. Our four core products then are located in the yellow cells. cross-referenced by these four variables.

What issues are each of our core products focused on improving"?

Organizations:

Human Systems Consulting: There are many ways to implement a successful business plan. In almost all cases, the plans depend on people to carry them out. Our core consulting service is designed to help resolve issues related to the human element. Challenges with culture, motivation, conflict, performance . . . all the human variables that interfere with high functioning.

Team Player Skill Development: People behave as they have been conditioned to behave. Reach out your hand toward someone raised in the USA and they, involuntarily and instinctively, extend their hand toward yours. But that rationale “act” of shaking hands is not universal—it is a conditioned response. villagers in asian countries may not respond in the same way. Employees need training that does not simply “tell them” how to do something different they need to practice. Our training is to start the process of practicing new, functional behaviors that create good team functioning.

Professionals:

Leading Edge* Coaching: Professionals want new ways to practice and pay their bills. But most are “locked into” a health care model dependent on insurance reimbursement. We help professionals develop private practice contracts and to develop a consulting practice through personalized coaching sessions. our coaching process is designed to help identify opportunities, understand how to apply their skills and knowledge to contracting, create marketing plans, develop their fee structure and generally support professionals developing private practice contracts and consulting work.

IMPACT Model*: For professionals ready to jump into contracting and consulting, provide and introduction to the contracting/consultation process we have developed over 20 plus years, to give them a road map on how to work with organizations. We have trained professionals on our marketing/consulting model in national conferences, on-line trainings, and in person workshops.

Well, that’s it. Our four products, one in each quadrant to serve organizations and professionals.

Special note: Interested parties can check our availability for training/services by contacting us. Please note that due to demand, we typically schedule trainings a year in advance. Other services are on a first come, first served basis, and subject to the availability of a consultant at that time.

**KISS acronym for “Keep It Simple, Stupid!”

Broken shovels and new handles.

The poor old shovel . . . yellow fiber-glass handle finally gave out!

Sometimes you just gotta do it. I was replacing my mailbox post when it happened. The old shovel handle broke. I've been expecting it. This old, yellow, fiberglass handle was never the best. It quickly began to weaken; the digging becoming a maddening-test-of-stubborn-resistance as the handle flexed, twisted, and alternatively held it''s rigidity as a project progressed.

Now it was caput. Finished. Should I "pitch it" in joy of the cessation of the frustration and hold a wake to it's demise? No. I would replace the handle with a good, solid, wooden one. I grew up in that era. Don't through away things that still have value. Even if the time, the replacement parts, and ultimate finished product are less than ideal.

Changing that handle (see the finished product below) reminded me of the process of helping professionals with "old" skills upgrade to "new" ones. Learning to add contracting or consulting to their professional practice. The tools essentially remain unchanged but the experience is transformative.

Check out our no-coast, no obligation, webinar on Private Practice through Contracting!

Almost makes me look forward to digging.

Winter Prep . . . and the lesson of doing . . . to learn you "can do!"

Winter Prep . . . and the lesson of doing . . . to learn you "can do!"

Three cords of Mulberry and Locust. Not the best, but pretty good stuff never-the-less! (3/4 cord per rack)  In the background you can see our chicken coop and the "high tunnel."

"I'm glad you said that!" exclaimed a recent trainee. We were talking about using our IMPACT Model to work with organizations, and I had just told the trainees that, far from being a typical entretreneural-type-ready to jump in with both feet, I tend to be a risk-avoider, cautious and tentative about what risks I take. 

No, the trainee wasn't glad I told them about my self-doubt and slow-adopting stance, what he was glad I said was that "sometimes you have to do something so that it is hard to deny that you can do it."  Which brings me to processing firewood . . . .

It's that time. Time to get everything buttoned down before the "snow flies" in my part of the world. This means, among other tasks, getting the firewood pre-positioned, stacked, and ready to feed the stoves and fireplace that helps heat our home. So yesterday, my 11 year old son and I stacked firewood onto our porch (see below).

For my son, stacking the rack full was a "can't do." He just couldn't imagine that we would be able to stack the entire rack full. Despite this, he hung in there until I released him with the job about 85% complete--and finished it up on my own. (Story of how a "power struggle" almost led to dire consequences.)

I can't blame him. This whole "wood thing" is a lesson in things I couldn't do at one time. 

Another cord under cover. Mack helped fill it. I topped it off. This is mostly Maple. Okay, but not great.

"Couldn't do," I say, because I didn't grow up in a home where running chain saws, log splitters, or stacking firewood was part of the culture. No, I grew up on a college campus, cloistered away from such folderol. It's not that it wasn't in my heritage, in fact, my Dad, felled, transported, cut up, split, and stacked 9 cords of wood - 9 cords! - to get his high school class ring--and he did it by hand with mules, chains, and an axe. Maybe, that's why I grew up on a college campus and why I had little experience with processing firewood.

Today, running my Stihl saws (story about a broken screw and getting a second saw) ) the log splitter, and processing the winter supply is routine. But there was a time where I didn't know it would be. That the thought of trying to use or maintain a chainsaw or splitter seemed daunting if not possible. What has changed? My experience. But that only comes after one musters the courage to try -- to do the thing before knowing you can do it. To take that leap of faith.

All Locust in the garage. Miserable to process because of the thorns but good wood--all ready for the snow!

So it is with becoming a consultant . . . and with each new project where you walk in an expert with experience in other organizations . . . but a complete novice with this new culture. You must move into the unknown, not knowing what you can do, then learning what you can achieve. The repetition of this process leads you to trust that even when you don't know what you can do in a given situation, this learning has taught you that you can do!

Want to help us develop new products?  As part of testing a new marketing platform we have temporarily lowered our prices . . . Check out our current sale . . .

Learn how to work with organizations and businesses applying your knowledge and skills as a therapist to meet the needs of a broader group and decrease your dependence on insurance, reduce your overhead . . . and find more the work you enjoy!

Four Words the Helping Profession Needs

So, I challenge myself. Can I boil down what the Helping Profession needs to transition from a twentieth-century "healthcare" mindset to being an entrepreneurial force that reaches far more people? Big task.

Hubris? Why do I think that I can come up with four words to help redirect our profession? Well, to be blunt, somebody needs to do it.  Beyond that, I do have 26 years as a professional. I know the literature and taught graduate students how to expand their scope of practice. I have expanded my practice "Beyond the Couch" into contracting with organizations and business both for mental health services and business consulting on leadership and employee issues. Because I have been fortunate enough to know others who have escaped the "box" of traditional practice.

So, with that long preamble, here goes . . .

What are the four words that our profession needs to hear to get beyond the old medical-model and have a more dynamic and profound impact on others?  Here they are:

Broaden. "Expand the base" is a phrase we hear during the political season. We understand that these politicians need to reach out to more than just their core "base" to get elected. Professionals who want to thrive need to expand their thinking.They need to ask, "How do I broaden the market I can serve?" There is no reason no to--unless you believe that we dressing all the human needs that should be addressed already. Don't focus your practice on competing with the practice down the street. Find a new market. Expand beyond the "market sector" of healthcare and into the area of human needs.

Embrace. Accept that what you do is a business function. Understanding marketing, creating a business plan, accounting . . . isn't it just more paperwork? Isn't that what helping professionals hate already?  I am not saying that you shift your focus to being a business expert just that you take the reality of your business seriously. I have an accountant. I meet regularly with a social marketing expert. I talk to consultants in the field to develop my strategic plan. I don't do it all myself. But no one else will do it for me either. I need to "lean into" the business. I need to be the leader and plan for growth.

Act. Be audacious enough to dream . . . then act on it. "The first sale is always to yourself," consulting guru Alan Weiss writes. Courage. It seems strange for me to tell my fellow professionals they need courage. After all these are the people that brazenly face the pain, chaos, and conflict on the human condition daily. They are courageous in so many ways. But when it comes to believing in their own abilities I often find fear. out-weighs courage. This leads to . . .

Source. Our profession is resource-shy. What I mean by that is that unlike many industries we seem incapable, or unwilling, to use sources and invest money in developing ourselves and our business. Maybe its working in an industry that does not pay well. (You would not believe the offers that get thrown at my home-schooled, non-college, IT professional son.) Maybe its a lack of belief in our own value. But most professionals I know only attend the CEU trainings they have to in order to meet licensure requirements or that help them stay current in their particular cope of practice (Autism, ADHD, etc.)  Few develop a strategic plan for their career and develop new skill sets or pay for training to expand into new areas of practice.

Broaden. Embrace. Act. Source. Do these things and we will expand the playing field, grow as a profession, and enrich ourselves and others to lead richer, fuller, and healthier lives.

Our new eBook, Private Practice through Contracting: A path away from insurance dependency is available! Here's where you can download it: